Overall Traffic Sources:
Organic Search: ~ 70%
Direct: ~ 18%
Other: ~ 8%
Social Media: ~ 4%
*Typical Website Data

Should I prioritize SEO over Social Media and Paid Ads? Yes!
Organic Web Searches consistently prove to be the most prolific source of web traffic. In the long term, Organic SEO is the most effective way to maximize your online visitors.

Additionally, Google Search results' Impressions matter. What is an "impression"? An impression is each occurrence your website is shown to a unique visitor that uses Google Search. Please note that Impressions are distinguishable from visits to your site. Still, it is helpful to monitor the progress of your search engine results.
Impressions can be monitored by using Google's free SEO tools (ex. Google Search Console).

It is important to understand that geographic keywords can affect the Bounce Rate. Your visitors will likely leave if your webpage includes geographic keywords that are not local to them. This will detrimentally affect the bounce rate. Therefore, limit the keywords to cities or regions that are local to your services or relevant.
The user's geographic locations and bounce rate can be monitored by using Google's free SEO tools (ex. GA4 / Google Analytics 4).

Quality Score:
90 - 100
50 - 89
0 - 49
*Source: PageSpeed Insights

Above is an example of adequate scoring for Google PageSpeed Insights.
For each category, Google recommends achieving a Mobile score of 90 - 100.

You should strive for a score of 90 plus if you want to be considered mobile-friendly and improve your bounce rate.

Check the score of your own website using Google's PageSpeed Insights ›

Learn more now by getting started with the Tutorial ›